WORLDSAFE TEAM

Smiling man in a suit and white shirt against a dark blue background.

President & CEO, WorldSafe

As President & CEO of WorldSafe, Joseph Heinzen leads the global charge in Resilience-as-a-Service (RaaS), Critical Event Management (CEM) and safety SaaS solutions, helping organizations proactively manage risks, enhance crisis response, and safeguard both people and assets. With a mission to redefine corporate security and emergency preparedness, Joe has positioned WorldSafe as an industry trailblazer, providing cutting-edge, technology-driven solutions that automate real-time threat detection, crisis communication, and incident response.

A Proven Leader in Security, Crisis Management, and Business Growth

With over 20 years of executive leadership experience, Joe has a proven track record of driving growth, innovation, and operational excellence across multiple industries. His expertise lies in scaling businesses, forging strategic partnerships, and transforming organizations into industry leaders.

Before taking the helm at WorldSafe, Joe served as Vice President of Strategic Partnerships at LiveSafe, where he played a pivotal role in expanding enterprise safety solutions, developing high-impact partnerships, and enhancing real-time security intelligence capabilities for Fortune 500 companies, educational institutions, and government organizations. His leadership helped advance the integration of safety and security risk communication technologies, ensuring organizations could respond effectively to threats and critical incidents.

Prior to his tenure at LiveSafe, Joe was the President of Zoozil, where he spearheaded digital transformation efforts in adaptive learning and interactive storytelling technologies, positioning the company at the forefront of personalized education solutions. His ability to align technological innovation with market needs contributed to significant company growth and industry recognition.

Joe also served as the Executive Director for Reading Without Borders, a global literacy initiative focused on expanding access to educational resources, fostering cross-cultural learning, and empowering communities through literacy programs. His work in education, technology, and global outreach reflects his commitment to using innovation for social impact.

Thought Leadership & Industry Influence

As an industry thought leader, Joe frequently contributes insights on corporate security, emergency preparedness, and resilience strategies. His expertise in risk intelligence, crisis communications, and enterprise safety solutions has made him a trusted advisor to businesses, security professionals, and policymakers.

Under Joe’s leadership, WorldSafe has become a trusted partner for enterprises, government agencies, and institutions worldwide, offering state-of-the-art safety technology, AI-powered risk assessments, and real-time incident management solutions. His dedication to enhancing workplace safety, business continuity, and security automation continues to shape the future of resilience and risk management.

Commitment to Innovation & Global Safety

Joe’s leadership philosophy is rooted in innovation, collaboration, and mission-driven impact. At WorldSafe, he champions a forward-thinking approach to security technology, ensuring that organizations are equipped with the tools they need to prevent, respond to, and recover from critical events efficiently.

His deep expertise in crisis management, corporate security strategy, and safety technology makes him a visionary leader in the field. With a steadfast commitment to advancing resilience solutions, Joe Heinzen continues to drive WorldSafe’s mission of building a safer, more secure world—one organization at a time.

WorldSafe Team

  • Maleah Slaughter

    Maleah Slaughter - Resilience Program Director, WorldSafe

    As Resilience Program Director at WorldSafe, Maleah Slaughter brings unparalleled expertise in emergency management, security infrastructure, risk mitigation, and training development to organizations seeking to strengthen resilience and crisis preparedness.

    With 15 years of distinguished service in the U.S. Marine Corps, Maleah built a reputation as a leader in military policing, physical security, and anti-terrorism operations. Serving as a Military Police Officer, Physical Security Expert, and Anti-Terrorism Officer, she played a critical role in safeguarding personnel, assets, and infrastructure in high-risk environments worldwide. Her deep understanding of threat assessment, crisis response, and security strategy is foundational to WorldSafe’s mission of delivering cutting-edge resilience solutions.

    Transitioning to the private sector, Maleah has spent the last five years developing risk management frameworks, designing security training programs, and enhancing operational safety. At Battelle Memorial Institute, she led comprehensive security initiatives, ensuring organizations met the highest standards in risk mitigation, compliance, and emergency preparedness.

    At WorldSafe, Maleah leverages her military precision, strategic insight, and industry expertise to develop resilience programs that empower businesses to anticipate, adapt, and respond to crises with confidence. Her leadership ensures that WorldSafe’s initiative

  • Martin Foldes - Security Expert

    Martin Foldes - Director of Risk Management, WorldSafe

    As Director of Risk Management at WorldSafe, Martin Foldes brings 20 years of elite military experience as a retired Navy SEAL, specializing in risk assessment, crisis leadership, and security strategy. His expertise helps organizations identify vulnerabilities, implement tailored security solutions, and enhance resilience in high-risk environments.

    Martin also serves as a Board Member and Risk Services Advisor for Proventus, where he conducts comprehensive security assessments to help clients make data-driven decisions about threat mitigation and crisis preparedness. His military-honed strategic mindset and operational expertise ensure that organizations receive proactive, intelligence-driven risk management solutions that adapt to evolving security challenges.

    Beyond risk assessment, Martin is a renowned expert in crisis leadership, advocating for a culture of shared responsibility at every level of an organization. His approach empowers teams to anticipate threats, respond effectively, and build a proactive security posture.

    A steadfast champion of the WorldSafe mission, Martin is dedicated to leveraging advanced safety technology and custom risk management strategies to create safer, more resilient organizations worldwide. His unparalleled insights make him an indispensable force in shaping the future of corporate security and crisis preparedness.

  • Ryan Mayfield - Security Expert

    Ryan Mayfield - Threat Assessment & Mgt SME, WorldSafe

    As WorldSafe’s leading subject matter expert in Threat Assessment and Management, Ryan Mayfield specializes in safety communications, crisis intervention, and risk mitigation strategies. His work focuses on empowering individuals and organizations to proactively identify, assess, and manage threats, preventing crises before they escalate.

    Ryan’s expertise spans mental health crisis intervention, workplace and school violence prevention, and sexual misconduct response, ensuring that organizations develop comprehensive safety protocols that prioritize proactive solutions and early intervention. His research is conducted in collaboration with top universities and nonprofit organizations, advancing the field of behavioral threat assessment and crisis resolution.

    Beyond research, Ryan develops cutting-edge tools, training programs, and risk mitigation frameworks for both the public and private sectors. His diverse background includes: Designing advanced data models for political risk assessment, building military innovation programs, and conducting field research on rebel groups in the Philippines.

    Ryan holds a degree in Political Science and International Security from Stanford University, where he honed his expertise in global conflict analysis, risk intelligence, and strategic security planning. His deep understanding of human behavior, crisis dynamics, and safety communications makes him an indispensable asset to WorldSafe’s mission of creating safer environments worldwide.

  • Rass Castro

    Rassiel Castro - Senior Project Manager, WorldSafe

    As Senior Project Manager at WorldSafe, Rassiel Castro leads the strategic planning, execution, and optimization of high-impact security and resilience initiatives. With a sharp focus on project alignment, resource allocation, risk management, and operational efficiency, Rassiel ensures that WorldSafe’s solutions are delivered on time, within scope, and with measurable success.

    With over 20 years of experience in project development, process optimization, and large-scale implementation, Rassiel has overseen transformative initiatives across the energy sector, SaaS companies, higher education institutions, and nonprofit organizations. His expertise includes:

    - Driving operational improvements to enhance security and risk mitigation frameworks.

    - Managing cost control strategies to ensure projects remain financially sustainable.

    - Overseeing complex project timelines to meet critical deadlines and organizational goals.

    Rassiel’s strategic mindset, leadership acumen, and process-driven approach make him an invaluable force in WorldSafe’s mission to provide cutting-edge resilience and security solutions. His ability to bridge strategy with execution ensures that clients receive tailored, high-quality outcomes that align with industry best practices and evolving security needs.

  • Jameson Ritter - Director of Product Security

    Jameson Ritter - Head of Products Services, WorldSafe

    As Head of Products and Services at WorldSafe, Jameson Ritter is a visionary leader in security operations, threat management, and risk mitigation, dedicated to revolutionizing safety and resilience solutions for organizations worldwide. With extensive experience spanning public and private sectors, Jameson leads the development of innovative security products and strategic services that empower businesses to anticipate, respond to, and recover from complex threats.

    Jameson is a Certified Threat Manager (CTM)—a distinction held by fewer than 230 professionals globally, awarded by the Association of Threat Assessment Professionals (ATAP). He also holds ASIS International’s "Triple Crown" of certifications:

    Certified Protection Professional (CPP) – Demonstrating his mastery in security management and risk assessment.

    Physical Security Professional (PSP) – Specializing in physical security systems, operational strategies, and crisis response.

    Professional Certified Investigator (PCI) – Recognized for his expertise in complex investigations, threat analysis, and incident management.

    With a proven track record of designing and implementing scalable security programs for Fortune 100 companies, critical infrastructure organizations, and nonprofit entities, Jameson excels in strategic security planning, collaboration, and technology integration. His innovative approach combines cutting-edge technology with traditional security methodologies, enabling organizations to proactively address evolving threats and enhance crisis response capabilities.

    Jameson’s career is rooted in law enforcement, military service, corporate security leadership, and strategic consulting, giving him a multi-disciplinary perspective on threat assessment and crisis management. He is an expert in Behavioral Threat Assessment and Management (BTAM), physical security, and security training development, helping organizations build resilient safety strategies in an ever-evolving threat landscape.

    At WorldSafe, Jameson drives product innovation and strategic service solutions, ensuring clients receive best-in-class safety and risk management tools tailored to their unique security needs. His leadership continues to position WorldSafe at the forefront of resilience and security technology.

  • Dawn Sygylla - VP of Marketing

    Dawn Sygulla - Vice President of Marketing & Comms., WorldSafe

    As Vice President of Marketing & Communications at WorldSafe, Dawn Sygulla is a seasoned marketing executive and crisis communications expert with a distinguished career in content marketing and digital communications. With a proven track record of elevating brands, driving thought leadership, and shaping industry narratives, Dawn leads WorldSafe’s global marketing strategy, positioning the company as a leader in Resilience-as-a-Service (RaaS) and safety SaaS solutions.

    With over 16 years of experience in strategic marketing, digital transformation, and crisis communications, Dawn has played a pivotal role in guiding organizations through complex communications security challenges. Before joining WorldSafe, she lead Marketing and Communications for a college in Orange County, California, where she oversaw crisis communications, public relations, and marketing strategies—ensuring transparency, trust, and resilience as the college grew to the highest enrollments in the state.

    Prior to that, Dawn was the Founder and CEO of New Dawn Media, a content marketing agency where she specialized in B2B marketing, content strategy, and brand development. Her top client, the National Defense Industrial Association (NDIA), entrusted her to work for top military contractors, defense technology firms, and national security experts. Her efforts significantly increased participation in high-profile defense industry events.

    Dawn’s expertise in crisis communications is reinforced by her Crisis Communications Certifications from Orange County, California, equipping her with the specialized knowledge to navigate high-stakes, security-sensitive situations with authority and precision.

    At WorldSafe, Dawn is leading the charge in data-driven marketing strategies in corporate security communications to position WorldSafe as a global leader in security and risk intelligence solutions.

  • Luellen Hoffman - Sales Director

    Luellen Hoffman, Senior Sales Executive, WorldSafe

    As WorldSafe’s leading sales executive, Luellen Hoffman is a seasoned professional in Critical Infrastructure Protection (CIP) with a distinguished history in the security and defense industry, including extensive experience with the Department of Homeland Security (DHS), Special Operations Forces, and the U.S. Coast Guard. With a proven track record of driving business growth, forging strategic partnerships, and delivering high-impact security solutions, Luellen plays a pivotal role in helping organizations safeguard their people, assets, and operations.

    Luellen’s expertise extends to resilience technology, risk management, and corporate security, making her instrumental in guiding clients toward the right safety and crisis management solutions. Her ability to navigate complex security challenges and provide tailored, scalable solutions has made her a trusted advisor to corporations, government agencies, and institutions worldwide.

    Defense Industry Leadership & Strategic Sales Excellence

    With over 15 years of experience in enterprise sales, business development, and security solutions consulting, Luellen has successfully:

    - Partnered with critical infrastructure organizations to implement advanced safety and emergency response strategies.

    - Expanded key accounts and driven revenue growth through strategic partnerships and consultative sales leadership.

    - Educated organizations on risk mitigation and resilience planning, helping them stay ahead of emerging threats.

    Luellen’s background includes serving as Director of Major Defense Trade Shows for the National Defense Industrial Association (NDIA), where she worked under the guidance of Major General (Ret.) Barry Bates. In this role, she orchestrated high-profile defense industry events, connecting military leaders, defense contractors, and security innovators to advance national security initiatives.

    Educational Excellence & Industry Authority

    Luellen holds a Master’s Degree in Business Communication from George Washington University, equipping her with the skills to effectively communicate complex security solutions and build influential client relationships. Her extensive background in Critical Infrastructure Protection (CIP) and defense industry leadership makes her a powerful advocate for WorldSafe’s mission to enhance resilience and security.

    Driving Security Innovation at WorldSafe

    Luellen is known for her client-first approach, strategic insight, and ability to translate complex security needs into effective solutions. She continues to expand WorldSafe’s market presence, ensuring organizations have access to best-in-class resilience and emergency preparedness solutions. Her passion for strengthening security posture and advancing corporate resilience makes her a driving force in workplace safety and crisis management strategies.

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