When business disruptions or emergencies arise, clear and timely communication is crucial. Whether it's a natural disaster, cyberattack, supply chain disruption, or public health emergency, businesses must proactively keep employees, customers, and prospects informed. After 6 years of working in crisis communications in the higher education arena as a Communications Director, I have seen what a lack of communication can do.

One of the biggest fails we had was when we had an active shooter outside of one of our campuses, running around the neighborhood, but this was not a student and was not inside the school. However, we still had to put the entire building on campus in lock-down until the police could successfully hunt the armed person down.