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5 Essential Strategies for Resilience and Emergency Preparedness for Your Organization
Dawn Sygulla Dawn Sygulla

5 Essential Strategies for Resilience and Emergency Preparedness for Your Organization

In today’s increasingly unpredictable world, organizations must proactively ensure they are prepared for emergencies while fostering resilience to sustain operations in challenging circumstances. Whether facing natural disasters, cyberattacks, supply chain disruptions, or health crises, a robust emergency preparedness strategy is the key to mitigating risks and ensuring business continuity. According to the Federal Emergency Management Agency (FEMA), approximately 40% of businesses do not reopen after a disaster, underscoring the need for preparedness.

To help your organization remain resilient, here are five essential strategies, backed by authoritative sources, that should be incorporated into your emergency preparedness plan.

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5 Ways to Keep Employees, Customers, and Prospects Informed During Business Disruptions and Emergencies
Security, Education, Crisis Communications Dawn Sygulla Security, Education, Crisis Communications Dawn Sygulla

5 Ways to Keep Employees, Customers, and Prospects Informed During Business Disruptions and Emergencies

When business disruptions or emergencies arise, clear and timely communication is crucial. Whether it's a natural disaster, cyberattack, supply chain disruption, or public health emergency, businesses must proactively keep employees, customers, and prospects informed. After 6 years of working in crisis communications in the higher education arena as a Communications Director, I have seen what a lack of communication can do.

One of the biggest fails we had was when we had an active shooter outside of one of our campuses, running around the neighborhood, but this was not a student and was not inside the school. However, we still had to put the entire building on campus in lock-down until the police could successfully hunt the armed person down.

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